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CASE STUDY

FIRST HOME PROPERTY

FIRST HOME PROPERTY

First Home Builder Sdn Bhd is a property development company based in Malaysia, with its main office located in Ipoh, Perak. The company specializes in developing and building residential properties, including affordable homes, apartments, and landed houses. They aim to provide quality and affordable housing options for the people of Malaysia.

THE CHALLENGE

  1. Limited brand awareness: As a relatively new or small property development company, First Home Builder Sdn Bhd may have limited brand awareness among its target audience. This can make it difficult to generate website traffic, social media followers, and leads through digital marketing efforts.

  2. Targeting the right audience: It can be challenging to target the right audience for property development, as there are many different factors that can influence a buyer’s decision. First Home Builder Sdn Bhd may struggle to identify and target the most relevant audience segments for their properties.

  3. Content creation: Creating high-quality, engaging content that resonates with potential buyers can be a challenge, particularly if the company is not experienced in content marketing. First Home Builder Sdn Bhd may need to invest time and resources in developing compelling content that showcases the unique features and benefits of their properties.

  4. Managing online reviews: Online reviews and ratings can have a significant impact on a property development company’s reputation and ability to attract buyers. First Home Builder Sdn Bhd may need to devote resources to monitoring and responding to online reviews across various platforms.

  5. Measuring ROI: Measuring the effectiveness and return on investment (ROI) of digital marketing efforts can be challenging, particularly if the company is not experienced in digital marketing analytics. First Home Builder Sdn Bhd may need to invest in analytics tools and expertise to accurately measure the impact of their digital marketing efforts.

THE SOLUTION

  • Proposed to take over their Facebook and Instagram platform for optimization
  • Introduced Minimal with their branding in-mind for all their designs and assets
  • Running insightful ads and content to boost up their social media traffic and engagement
  • Proposed to come out with trendy contents for their digital marketing assets
  • Sukuchi Digital is coming in as their dedicated digital marketing team

Plan & Strategize

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Maximize Traffic & Engagement

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Modern & Minimalist Design

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Efficient & Effective Ads Targeting

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Produce Meaningful Assets

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Dedicated Digital Team

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THE RESULTS

Assets and Reels

@first_home_malaysia Juadah Bebuka Percuma !! 🍝🍲 Kami menyediakan juadah berbuka secara percuma pada setiap hari jumaat dan sabtu sepanjang bulan ramadhan di rumah contoh Taman Tan Sri Fuzi. 🏡 Terhad kepada 30 pek sehari 🛍 ☎️ 017-500 2190 #rumahmurah #juadahberbuka #ramadan #gelungpepuyu #rumahmampumilik #rumah #rumahminimalis #rumahidaman #rumahpertama ♬ original sound - First Home
@first_home_malaysia 🏡 Rumah contoh Taman Tan Sri Fuzi pra-pelancaran siap ‼️‼️ Jom datang bersama keluarga anda untuk melihat persekitaran rumah 👨‍👩‍👧‍👦 📱 017-5002190 #rumahpertama #rumahidaman #rumahminimalis #rumah #rumahmampumilik #gelungpepuyu #ramadan #juadahberbuka #bota #rumahmurah #perak #pinjamanrumah ♬ original sound - First Home

Social Media Posters Designs

Bunting Designs

Social Media Posting

THE RESULTS

Facebook

We understand that social media is a powerful tool for reaching and engaging with First Home’s target audience.  Facebook page is an important part of our digital marketing strategy, and we’re committed to optimizing it and growing it with engaging content.

March 27 - April 14

Results for First Home
  • Reach - 14,328
  • Impression 32,507
  • Frequency - 2.27
  • CPM (per 1000 impression) - RM23.22
  • Link Click - 479
  • CPC - RM1.58
  • Leads - 31
  • Cost per Lead - RM24.35

Instagram

At MDFC Studio, we understand that Instagram is a vital platform for engaging with your target audience and showcasing your brand’s unique personality. That’s why we offer comprehensive Instagram management services designed to help companies like First Home Builder Sdn Bhd grow and optimize their presence on the platform.

March - April (2 Months)

Results for First Home
  • Post (Poster & Reels) - 12
  • Post Reach - 74
  • Post Engagement - 5
  • Reels Reach - 213
  • Reels View - 222
  • Minutes View - 44
  • Leads - 31

Tiktok

At MDFC Studio, we know that TikTok is quickly becoming one of the most popular social media platforms, especially among younger audiences. That’s why we offer comprehensive TikTok management services designed to help companies like First Home Builder Sdn Bhd grow and optimize their presence on the platform.

March 27 - April 14

Results for First Home
  • Post - 5
  • Likes - 27
  • Reels View - 691
  • Followers Gain - 4